Facebook is a marketing engine that allows you to add adverts to its database to allow you to pay for your advertising. Facebook is the biggest database collection in the history of information which before was totally inaccessible. These days you can put an add on Facebook in front of millions if not billions of people and it’s the perfect way to get your product out there to your audience at a low cost.
When it comes to selling online, it’s tempting to write like you’re on stage at a conference. But if you want to be effective, you must write as though you’re writing to one person and one person alone. This person, your target, is the one you need to woo and persuade.
Just as though you were an in-person salesperson, you need to focus all your attention on this person and their needs. On your website, you must write a copy that speaks to all potential customers, and you probably have a few different personas.
On Facebook, you can narrowly target your audience. For example, you can target your ads to women who are over 30 that live in the U.K. and are interested in fitness and wellness. Then you can write targeted ads that speak to that very specific audience.
Why Facebook Advertising Works so Well.
There are tons of users on Facebook but sending an ad out into the void doesn’t result in tons of conversions. The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site.
This targeting allows you to get super specific about what audience your ad reaches. If you sell garden hoses, you can reach people who are interested in vegetable gardens and home improvement. If you sell software as a service, you can target those who’ve visited a landing page on your website.
Here are some of the ways you can target your ads on Facebook
- Custom audiences – allows you to target existing customers or leads
- Location – allows you to target by location (city, state, country)
- Gender – allows you to target by gender (male or female)
- Interests – allows you to target by interest (such as fitness, entrepreneurship, fashion, literature)
The reason we use Facebook adds is for R.O.I (Return on Investment) You spend £10 and earn £20 return or £100 and earn £200 return. SEO takes much longer to return the money with a six-month wait or more as you work with keywords and content-based optimization for your website to reach higher ranking on search engines. I’m not saying this is a bad thing but it’s not going to get quick results.
Facebook ads mean your open to a worldwide audience from the word go. As soon as your ad goes live your audience begins to read your authoritative content to check out your product or services.
The more you test your audience the more your business grows with your funnels kicking in. Your Product Launch Formula through email marketing collects data for business promotion through advertising of your product with sequenced emails that offer free gifts such as an eBook or presentation. If you’re not familiar with the Product Launch Formula read Jeff Walker’s ‘The Launch’.
There are over two billion users on Facebook although not all of them are businesses, data is gathered for Facebook’s marketing and advertising engine to fetch trends and analytics about what’s selling where and which product is more popular than the other and what kind of people in which place buy the product and even why customers buy certain products.
It collects data on people with certain hobbies and professional sports programs they may be in. Facebook collects pretty much everything about us that can improve the future of marketing for us and their own billion-dollar business. It’s for some people a little too much to handle with a person’s information been used, however, it’s the future of the internet as far as marketing goes.
It’s no different to when you launch your Opt-In and Five Offer Funnel, collecting data such as name and email address so that you can reply with your core product in mind.
There are over two billion users on Facebook, and it allows you to direct your product in front of any niche market and it allows you to advertise as a matter of trust. Your entering into people’s niches that perhaps want to learn from you and your product and because you’re in an area in Facebook through advertising that covers most about what you sell or are offering people then know you’re in an element of trust from people who wish to read about your services or buy your products.
This is the reason your authority and Opt-In are important to find the right audience because it creates a sense of understanding from where customers relate to and hopefully buy your product.
- Over a billion Facebook users
- Facebook Places products in front of niche markets
- Access to a high trust environment
- Powerful data collection and targeting
- Low cost yet high traffic
- Easy to use advertising interface
Working with Facebook Business Manager
Facebook is constantly improving to stay ahead of the game and as a result, there are regular changes to their advertising interface. You must learn how the platform works and stay ahead of the game and focus on the key principles of the platform to allow you to be successful with your online business and marketing of your products or services.
Go to Facebook Business Account and it will ask you to create a business account from the front page. It helps you organize your accounts and adds more effectively. If your business is growing, you can invite people to work closely with you in the ads account so that they can create adds for marketing your products online. You can have multiple business accounts and work with them for ads with your manager accounts tool. You can have as many account managers and staff members as you wish.
Create Adds Account
Go to your Business Manager account and then create Facebook Ads Account from here you can create your adds and place them in front of your audience Click the business settings from your business manager then click the right-hand side taskbar and click on create new add account. Your account will be created in the business manager interface.
You are now ready to place up your ad for trials and when you become confident at them you can channel ads all over the world to people that fit into your niche. It all sounds difficult but so was walking when we were kids and then we mastered walking to be able to run.
The more you familiarise yourself with Facebook adds the more you begin to hit your audience and find potential buyers. Don’t run before you can walk because you’ll keep tripping up. Spend small amounts of money on ads and learn how to keep your costs down until you begin to gain momentum and gain sales from ads.
I understand that SEO is far better and cheaper than Facebook ads if you have the time to wait for results but if you master Facebook ads you can build a massive audience for little money but it takes a lot of research to use the platform and can use a lot of your hard-earned cash if you don’t grasp the meaning fast.
Join Freedom to Roam Marketing – New Facebook Private Membership Only Group
Don’t forget to comment below to create and join the conversation to see where this post goes. I’m interested in who likes which advertising method and why and also it helps me with my own research about Google, Yahoo and Bing ranking where comments are concerned.