Name: How to Understand the Authority of Your Business
Website: www.wealthyaffiliate.com
Price: £49 Month – $299 Year | Free Starter Package
Owners: Kyle & Carson
Overall Rank: 98 out of 100
Step 1: Find a Need and Fill It
Most people who are just starting out make the mistake of looking for a product first, and a market second. To boost your chances of success, start with a market in mind a little like mine been Freedom to Roam Marketing where I’ve been looking at Affiliate Marketing for you my customers or followers.
The trick is to find a group of people like in your Facebook Group who are searching for a solution to a problem, but not finding too many results. That is the exact reason, I ask people to join my Facebook Group. I’ve started a new Facebook group for this authority project where you can be a part of my on-going project here at Freedom to Roam Marketing.
The internet makes this kind of market research easy with millions of pages to choose from and products to home in on. Visit online forums to see what questions people ask and what problems they’re trying to solve. Become a part of their discussion and learn each and every time you begin a thread ready to fire away with the answers. You’ll become an expert in no time hence I’m a massive fan of interesting forums.
Do keyword research to find keywords that a lot of people are searching, but for which, not many sites are competing. Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and created for a product or for a market that already exists and do it better than the competition.
Think about making the plan easier to understand but more productive for others to follow just like I’m doing with my training with you guys. I have much pleasure in my followers that comment on Freedom to Roam Marketing on how easy my posts are to read and follow or like. Think about the picture below this text that shows you which products sell well with others and have more than one product in a package form almost like selling a premium for Wealthy Affiliate it’s no brainer you get everything you need to succeed.
Step 2: Write Content that Sells
There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive at your website and the moment they make a purchase. I’ve mentioned in other areas of my training about the Product Launch Formula a proven strategy to release a fully automated email campaign to attract your customers and your product.
I will explain more about this in training, however here’s a brief explanation but let me explain that I’m not selling a training program here on Freedom to Roam Marketing but do class my posts as lessons for you to move on to better places now, where was I?
Have you reached a point with customers asking them to opt-in or subscribe for something really cool collecting emails for your marketing campaigns along the way? Your authority here is to throw lots of free goodies in which can take you a lot of time to create but those are for customer leads so if your good at writing think about an eBook or a video showing how much you know about your niche.
You could write something like ”I want you to know I’m interested in your future as much as my own”. That’s what makes it work for me every time because I care about the future of my customers and those that have joined my previous members-only Facebook Group. Below is how you show authority in your content on each webpage, blog, email or online store.
- Arouse interest with a compelling headline. Make your customers want what you have and trust in what you sell, including telling people why you sell it and how it can help people. (Be Honest)
- Describe the problem your product solves. My product is training, and it solves customer’s problems with an easy well launched and understandable training course with my website’s posts to move on to better places.
- Establish your credibility as a solver of this problem. Show your professionalism in your niche.
- Add testimonials from people who have used your product. Ask someone to do a free trial and ask them to comment in kind, motivational words about your product. let them show they understand it fully.
- Talk about the product and how it benefits the user. Show It’s the perfect way to improve their future (Be Honest & Explain)
- Make an offer. Before your product launch and test drive your price or post with affiliate links in asking various people if they think it’s worth it before they buy.
- Make a strong guarantee. In my case, I would offer extra free advice to resolve any needs in my Facebook Group
- Create urgency. (Reciprocity) Think about offering lots for less – customers will know you care.
Ask for the sale, comment feedback or general communication with customers. Ask people to read about your product on your blog, website or landing page and lead them towards the sales page. If you have a funnel in place you would send them via email marketing towards you Opt-In, then you’re welcome page (Sales Page) then towards your product purchase.
I will explain all about this with the training later. I’m going to help you automate your sales system so that your emails go out one after the other to channel your sales like this: Authority > Opt-In > Micro Offer > Core Offer > Continuity. Don’t forget these five marketing funnel needs for your sales or affiliate marketing setup if your selling products it can work its wonders.
Going back you need to focus on how your product or service is uniquely able to solve people’s problems or make their lives better. Think like a customer and ask, “What’s in it for me?”
Once you’ve got your market and product, and you’ve nailed down your selling processes such as my Five Offer Funnel Strategy and the Product Launch Formula, you’re ready for your small-business web design which can be done for free with Wealthy Affiliate, however, remember to keep it simple. You have fewer than five seconds to grab someone’s attention — otherwise, they’re gone, never to be seen again. Some important tips to keep in mind:
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple, and the same on every page.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Make it easy to buy — no more than two clicks between potential customer and checkout or even better straight to your affiliate product page.
- Your website is your online storefront, so make it customer-friendly.
Step 3: Use Search Engines to Drive Targeted Buyers to your Site.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site and content is on par if your good at it something you’ll learn by reading my posts on this website. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches.
Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results. It’s one-way traffic through to your affiliate product pages that will prosper.
Step 4: Establish an expert reputation for yourself.
- People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
- Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
- Include “send to a friend” links on valuable content on your website.
- Become an active expert in industry forums and social networking sites where your target market hangs out.
- You’ll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
Step 5: Use the Power of Email Marketing to Turn Visitors into Buyers.
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:
- You’re giving them something they’ve asked for.
- You’re developing lifetime relationships with them.
- The response is 100 percent measurable.
- Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
- Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than email for following up with those leads.
Step 6: Increase your income through back-end sales and up-selling.
One of the most important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part — not to mention the most expensive. So, use backend selling and up-selling to get them to buy again:
- Offer products that complement their original purchase.
- Send out electronic loyalty coupons they can redeem on their next visit.
- Offer related products on your “Thank You” page after they purchase.
- Reward your customers for their loyalty and they’ll become even more loyal.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven’t changed at all. If you’re just starting a small business online, stick to this sequence. If you’ve been online awhile, do a quick review and see if there’s a step you’re neglecting, or never got around to doing in the first place. You can’t go wrong with the basics.
I would like to offer you access to a free membership to receive some free training for a week from where you can build two websites to begin your journey as an affiliate marketer. By joining my email list I’ll show you what you need to do to own an affiliate business by signing up for an affiliate program that will change how you work be it from home or on your travels.
Free Affiliate Training for Business Startup
Please comment below and let me know your feelings and what you feel is cool information or if I’ve missed something and you would like to start a discussion
I have always enjoyed writing. And although I knew that an author could earn money online publishing ebooks, I had not considered that normal guys as me could also earn some buck blogging. This is a cool discovery and now that I understand how it works, I’m whiling to give it a try. Thanks!
Hi Abel,
Thanks for your comment and it’s all about taking risks that materialize into successful projects and all this can be learned without fail if you follow my other posts there are around 20 at the moment. It’s hard to get through the WA training and read mine but I believe we are all working as a team to reach out destinations.
In Friendship
Stephen
Many thanks to you for sharing such an excellent article with us .Online marketing has become very popular because it is now possible to earn money by selling various products online at home.Here the details of the various products have to be presented to the customers so that the customers are attracted to the other by the description and they are compelled to make the purchase.And now I work as a marketer in which I describe the various products and purchase his ID from where I earn a commission.And when a business is independent of the online marketing business, there is no pressure to work.
Hi Shariful,
gaining momentum as an affiliate marketer is having the experience so its good to practice as much as possible to reach a point where you feel confident and almost a natural writer. I have been researching keywords and even though they are hard to design and follow the pattern sometimes there are other solutions only this costs more money but that’s about making a risk if you can promote ads on Facebook and become good at that.
This is excellent advice. I have recently begun my own website using niche marketing and have begun to get a small following. My traffic is still not where I want it, but I may take your advice on the email aspect of things, and grow my followers that way. You are right though, the most important thing is writing good content, if you are not doing that then nobody is going to read you stuff. All in all the wealthy affiliate is a good place to start and grow your blog!
Hi Travis,
It’s not easy writing content that is unique and let me tell you I have taught English for 8 years overseas and I still have to research my content to make sure that its correct, readable, interesting and clear to read. I really love writing these days and you will to when you get the hang of it you’ll be writing a lot and improving each and every day. Keep up the hard work and keep it real and you’ll be a great affiliate marketer.
In Friendship
Stephen
Thanks a lot for summarizing such an amazing article. I was trying to build an affiliate program to make some passive income. I found on the internet different websites with fake information and scams. I like the manner in which you organized that survey of How to Understand the Authority of Business. Now I’m a Premium member on Wealthy Affiliate and I worked successfully. I like that You are doing amazing work for individuals to enable them to develop. You put here the ideal guidelines for creating an online business with this platform Affiliate marketing. I think a Wealthy Affiliate is one of the more popular affiliate marketplaces that can help us to create an online business and earn a Legitimate Online Income. Thanks for sharing your tips/guidelines. I must say that this article is very helpful and informative. Thanks.
Hi Sabrinamou,
Thanks again for your kind words and support for my articles and I would like to mention this will be written into and downloadable eBook soon so that people can have a hard copy at their side and make notes. Sometimes people like to have it this way to make their business work with reading as an eBook.
In Friendship
Stephen
Wow! Nice post.
Thank you so much for sharing this beautiful article with us.
I think everyone should know how to understand business authority. I’ve heard wealthy affiliate is a very secure platform. There are many topics on this platform to run business. I find this platform very powerful for doing business online. I will start wealthy affiliate online business. I will share this post with my friends. I hope they benefit.
I will share this post on social media. Your post is very informative for everyone
Hi Tasmia,
Thanks so much for your kind words and I agree WA is a great platform for affiliate marketers to join hands and build our businesses. Thanks especially for sharing my posts on Facebook to please refer any of my posts and get back to me and I’ll also help you where I can with your online business projects.
In Friendship
Stephen
Thank you for writing such a beautiful article. I agree with you that creating a market or buyer first and then looking for the product.Freedom to Roam Marketing is a fantastic idea.A good presentation on your article online marketing system will really help. Increase the viewer on a page or group by generating traffic to the website and promoting the product. Any product needs to be presented to the customer beautifully and its quality should be highlighted and create credibility. I hope to benefit us with such beautiful ideas in the futures. I will share the article with friends so that they too can benefit from reading this article.
Hi Jahangir,
Thanks for your kind words and comments about which direction to take next. I’m going to write an eBook and sell it online in a few weeks but that’s just the start. My audience should be fine in a week or two as my content gest continued attention to keywords and PPC. I’m also throwing some Facebook adds out so many people seem interested in my posts.
In Friendship
Stephen
Hi, Stephen,
I’m currently working on driving traffic to my site and I’ve come across this “authority site” concept plenty of times. While I do understand it in layman’s terms, it’s more difficult in practice.
I haven’t tried PPC yet. Do you recommend using it during the early stages of our website or until it matures? I know some people avoid those ads. I know I do.
I’ve also been thinking of trying email marketing. I’ve been reading on the subject and am looking for the best way to implement it. Any recommendations?
Internet marketing is not a walk in the park. I’ve come to understand it. There’s so much to learn. Thanks for sharing.
Hi Enrique,
I would leave your PPC until your bringing in a routine revenue and hope that your analytics rise and make you good money. Spend more time on your keywords and content and see if you can get ranked in Google, Bing, and Yahoo. Email marketing is great from where your subscribers can receive your autoresponder emails in time of launch so that your customers receive what they need to in time and all automated.
In Friendship
Stephen
Thank you very much for your article on being an authority in your business. I found it to be quite informative and as a person who is new to affiliate marketing your article showed me some things that I will use in my niche and as I continue to write my own articles for my website. I really like what you said about presenting a solution to a problem that readers may be experiencing in regards to a particular topic or idea. You have put this article together very well and the information is much appreciated.
Hi Rick,
Essentially as affiliate marketing is about putting together great pieces of writing and it takes time to accomplish but once websites get indexed its seems like an easier ride. Thanks for your comment and I hope you have a successful journey into affiliate marketing overall.
In Friendship
Stephen
i am not even surprised that wealthy affiliate would rank 98 out of 100. the great customer support system that has been put in place is like no other platform. the help from the community is awesome and everything is made easy so as to get you started and become successful. thank you for this post
Hi Benny,
I agree with you about WA and the great platform and training it offers. It’s a great place to hang out and learn about SEO, something takes time to learn but once mastered its much easier. Thanks for the comment have a great day.
In Friendship
Stephen
thank you for this article. i am a homemaker and i can not work outside for my kids. i was searching a way to earn from home. this post is so informative and useful. specially i did not know about pay per click, hope so i can start affiliate marketing very soon and give the feedback here so that others can understand the worth of affiliate marketing and earn online. i hope to get more posts about this as i enjoyed reading a lot.
i will share this article with my online friends and bookmark this website to get more posts in future. thanks again for clearing my concept about earning online.
Hi Sumaiya,
Thanks for sharing and commenting on my posts and you’re more than welcome to return and comment when you have time on my new posts this week. I’m going to be at home a lot after this week due to the CoronaVirus so lot’s of work to be done. I’m going to write some posts about other marketing ideas that may be interesting for you to read and learn from.
In Friendship
Stephen
This all sound great, but I’m a bit sceptical by nature:
– Do you have any proof yourself that this really works? Do you make money from your site?
– Realistically speaking, how much effort does one need to invest into this and how quickly can you expect results?
– How much money can you make and how hard must you work (write) for it?
Thanks for your answers.
Hi Vasilij
I have already been into affiliate marketing back in 2002 so I know it works not to mention some years ago I had a hotel booking website which was pretty good but I got ill and for this website, my website is looking far better as far as results and your question does it make money is like this.
I like to help people learn from my knowledge I’m an English teacher too. I have no doubt that if I keep getting hits like I am which have been growing every day so I am I making money, Well my answer is easy I will only make money if people love what I am doing for them in the form of knowledge written in my own words. The knowledge I have to make money is up to me.
It takes a lot of time to make websites especially when each post has well over 1000 words. I guess if you learn to write which I’m sure your good at you can build the website fairly quickly and by reading my posts people can get the direction.
I think there is quite a lot of money to be made now I have moved over to SEO and Affiliate marketing even though it’s taking a lot of time for me due to other commitments and workloads I have three jobs. I think there are thousands to be made if I get this gateway correct and hope to spend at least one holiday in Vegas.
Thanks for your questions!
In friendship
Stephen
Before i found the Wealthy affiliate community i was like most people, thinking that i could just find the best, most expensive product on the market and then just sell it to people. I thought that once i found the right thing to sell it would be a must sell product.
Sadly that did not work for me, but luckily i found Wealthy Affiliate and the training made me reaiize that i was doing it all wrong. Because of the training i got there i now know that i need to first identify a niche that i want to be in. Preferably something that i am knowledgeable about or have real interest in. Then i need to identify a market or in other words a group of people who will be interested in what i have to offer in that niche.
All that is necessary before you look for the product that you want to promote to help that market to resolve their issues that are related to the particular product.
Hi Donald,
I think my niche is quite difficult and I have to be honest I already had affiliate businesses but times changed so quickly that I had to start all over again due to illness for a few years. Things change so quickly online and we must always play catch up to the internet giants such as Facebook and Instagram not to mentions many more.
Stephen
Hello! Thanks for sharing such an importantan and informative article with us. I’m very impressed and gain knowledge by reading your post.I know that online business has become very popular by buying and selling online. Product descriptions are provided that buyers can easily select at home. Business authorities must understand what their customers search for more for which keyword research is essential for SEO. As an online marketer, I earn commissions through product specifications. Every business authority must follow the steps of your article. Can I share your article with my social media?
HI Aminalsrat,
Your welcome to shared any of my posts to your friends so please choose from the index, they are all listed from there from where you can scroll down through all of them and choose. I’m happy you gain knowledge from my posts. Indeed having a great authoritative attitude when writing is a great way of showing your customers you have gone out and learned your niche to sell your products or services.
In Friendship
Stephen
Thank you that was very helpful. I search many years some ways, any ways to make some bucks online. Legit ones of course and I always ended with scams or time consumption for nothing, but this one look promising. I will definitely give it a try. I will try to put another feedback later.
Hi Nicolas,
I’m still learning myself and even though sometimes I look at the blank monitor and start thinking I need to do some research and BANG there it another post, article, thread or webpage. I just keep going and some pop up on Google, Yahoo and Bing and some don’t but they have kind of been sorting themselves out in Google and it’s looking much better than last week.
In Friendship
Stephen
For any rookie affiliate marketer, this is like a golden opportunity and a rare gem to come across such an enlightening post. The goal of every marketer is to be the leader or an authority in the field which is only possible by putting proper care in place. This is great and thank you for sharing here. I will try all my best to ensure I follow this. Thanks
Roderick
I think by now we must be good friends right here on Freedom to Roam, thank you kindly for commenting on my posts. I’m thinking about a weekly zoom cam meeting for some people that want to express themselves about affiliate marketing and their projects soon. I’ll lead the way and get us all talking. Readers if you reading this post join us at Wealthy Affiliate and meet some of the greatest people you will meet to get your affiliate marketing business on the right track.
In Friendship
Stephen.