Introduction to the Five Offer Funnel
Before you enter into overdrive to complete your affiliate website, think about the full-funnel marketing system because this will compliment your website far better. In this report, you’ll read about the Five Offer Funnel which is the marketing structure most entrepreneurs are using today and can mean using SEO and well-written pages, posts, articles, and web pages to give you website the authoritative touch.
Understanding the concept of sales funnels is important because it’s a useful model for visualizing the customer’s journey from initial awareness of a website’s authority all the way through to a conversion. The sales funnel provides a useful framework in which you can analyze your business and identify areas for improvement. It allows your website to be automated and monetized and also it’s able to collect data of importance for you to collate emails and customer’s names for future campaigns.
Your Customer’s Journey Towards a Product Sale
This is a model describing the various stages of a prospect’s journey from the first interaction with your brand to the conversion rate optimization for moving people through your marketing funnel, turning them from prospects into raving, repeat customers with your funnel marketing system.
In other words, selling isn’t as simple as sending people to a landing page and telling them to buy. A sales funnel allows you to nurture leads into customers over time. To put it simply it provides you with the sophisticated sales process you need to convert sophisticated modern consumers.
A sales funnel is the marketing term for a journey potential customers go through on the way to a product purchase. There are several steps to top-funnel marketing usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company’s sales model.
There are multiple versions of the funnel so we’re covering the five offer marketing structure which comes in the order of the Authority Page, Opt-In, Micro Offer, Core Offer, and Continuity.
This funnel in order has an authority page from where you design content to make your audience aware of yourself, what your product is, how much it means to you and how it will benefit the customer. I know that most people who have taken the affiliate marketing journey understand the authority of a business.
Showing Your Expertise in Marketing
You’re pretty much the expert in this area of your content marketing, attracting customers with your authoritative website, posts, articles and blogs. By showing your authority you are guiding customers into your professionalism, an area of marketing that your confident about and willing to share as you prove your awareness for top-funnel marketing to gain the trust of your customers.
Once you’ve managed to write your introductory authoritative content to get customers to click into your funnel with your great content, then your audience will be intrigued to know more.
You’ll then guide your customers into your Micro Offer which is designed to return some of the costs from your Opt-In marketing where you guided customers into your Opt-In for free material such as eBook, a presentation or report. Remember you do all this with your funnel which runs pretty much by itself with your sequenced autoresponders and email system.
Remember can be a gift to your members, audience or customers. I personally enjoy giving away valuable free content because I like creating it and it shows to my customers that I care about their expenditure and costs making my online marketing funnel worthwhile to them especially when the Opt-In gift is free. Your list will grow if you include a great free offer. Let me break this down into an explanation of each action.
Welcome to the Opt-In from where you have offered your customers that have hit your opt-In or subscription page and allowed you to collect their email and name from where you trigger your email system off. This is where the fun starts and you offer a free product that you have designed around your whole business so that they will purchase from you and follow your blog or website.
At this point, they’ll want to hear more about what’s on offer. Therefore the authority page is so important to get the ball rolling for you because it’s your customer’s first port of entry and allows them to get to know you, your product and what it’s all about to get your well designed and treasured free opt-in.
You will notice by the diagram below that you must think about remarketing your offers to the emails of customers you have from your Opt-In marketing campaign so each time a customer does not purchase from each offer you re-market the offer. Look at the diagram below it explains where to re-market your leads to get sales.
At this point, you’re going to need a thank you page for your Opt-in once a customer has entered your funnel because this is the first time your customer leaves and email to collect their eBook.
An Opt-in is not n expensive product a free gift something good enough for the customer to want more. You can read about this in Ryan Deiss’s The Invisible Selling Machine, a book that explains how to turn customers into friends. The Opt-in is where your customers enter into the funnel. Let me break this down for you even more.
Your writing and niche are really important for your authority to take charge of your sales funnel. It’s what gets a customer interested enough to think about staying around to see what you have in the form of an offer. It’s a good idea to revert back to SEO here in order for your website, posts, pages, articles, and blogs to get ranked to direct potential customers to your pages.
The better your writing in the form of keywords and content-driven pages will reflect on how many customers reach your funnel from where they’ll leave their details and become a part of your funnel that is fully automated for them to receive emails that are all triggered by a response. If you set up your funnel as shown in the diagram you’ll be just fine.
Your Micro Offer comes after your Opt-In and is something that you charge for but not as much as the main product (The Core Offer) and it can be something in the terms of In-depth eBook or various courses that you may have created for your customers such as videos and presentations or even a small product you can sell for less than $29.99. Keeping the cost down will later have you rewarded.
You can create whatever you want if the price is not too high and you’re getting lots of leads from your Opt-In. Your email subscription at this point should be set up like this. When someone goes to read your authoritative writing, for example, your blog, they read it and take note and hopefully are really interested in your free material from the opt-n and they have left their email they are now inside your sales funnel. Your automated funnel then sends out an email telling them about your Micro-Offer.
From your authority example blog, you should have a subscribe button to your Opt-in that leads them to a download for the free material which is sent to their email and once they have done that an automatic email goes out for them to visit your other offer being your Micro-Offer which as mentioned should be around $29.99 not much more than that. Then after around a few weeks, you send another automated message to your audience and customers to buy the core offer.
At this point, customers are inside your funnel and may have done the following opted in then followed your next email to buy the micro offer then they are sent another email to visit your Core Offer and purchase that as a more in-depth product that can be a full training course or some really updated videos, presentations and eBooks or if you’re selling a hard copy or physical product you send them the product to a mailing address taken from the signup form in the checkout.
The core offer can be more expensive but at a value, you feel the customers can afford to make it a fair deal and affordable enough to begin to make a great business for yourself. A core offer can be anything from £29.99 upwards which is much higher than the micro offer’s price, the reason being you would have put a lot of work into the core offer to make your business excellent allowing customers to return for the next offer which is called the continuity offer
Your continuity offer is a real money-spinner for your campaign from where you get customers to subscribe each month to content you have created to reach their inbox for download each month so customers can pay each month for your content.
Your product or content must be impressive to keep customers on board for paying you each month for the product or download. If you so wish you can put a timeline on the continuity such as 6 months for them to receive your training.
You can arrange this by setting up a campaign like I have done with Mail-chimp previous to joining WA and have continuity emails go out in order for customers to subscribe to your products that as mentioned could be something over a time period of 6-12 months.
This works when you have lead customers inside your funnel from authority > opt-in > micro offer > core offer and continuity. If your whole system runs smoothly with all your material set out in order of purchase or free Opt-in and the emails for your campaign to reach your customers at the right time, there is no reason why customers can’t buy your continuity if they liked you other offers the Micro and Core Offer.
I would love to read some of your comments surrounding this subject to tell me what you think about the post and also sign up for a subscription from where I can get further information such as a Newsletter and extra training material to your email to tell you much more.